Classic Lazer Tag game with AR heads up display via an iphone camera and game application. I served as creative lead and overall manager for Hasbro on this project. Conceived by Lazer Tag inventors, Shoot the Moon, and together with LM/NL studio and Bmuse we developed the overall UX, solo and multiplayer gameplay and communication protocols between the app and the blaster. The Nerf Design team provided hardware design concepts and games engineering provided the design for the phone cradle.