An eco-system to encourage active play. 'Smart' toy products and a wrist tracker convert physical play into 'fuel' for the endless runner app. Conceived and developed for Hasbro in partnership with internal teams from Integrated Play and Nerf, together with external partners BKOM (app development) and delivered by the Hasbro New Business Team and United Healthcare.
This infographic shows the research and reasoning behind the idea they call "exergaming" - which are the benefits of engaging with this kind of system.