This Hasbro project was an effort to create a safe, 'walled garden' for kids to play online with a familiar and friendly set of controls. The controller would plug into o the computer via a USB and each Game Key would launch directly to the online game. Games appearing within the dashboard or purchased at retail could be played and the child would not be exposed to ads or spam from other sites.
Conceived by KID, I designed the hardware and keys, helped form the business plan and acted as executive producer on 6 original titles for the system.